
eterna EXCELLENT stands for the best non-iron quality cotton, manufactured exclusively for eterna in Switzerland.
The company has secured a superior competitive position which has firmly established the eterna brand both nationally and internationally. As a result of its outstanding quality, a sales policy consistently concentrated on specialist retailers and distinctive, customer-oriented service, the company leads the market for non-iron shirts. In 1998 eterna actually recorded the highest sales of any brand of shirts in Germany. Today, the headquarters of eterna Mode AG are located in the three-river-town Passau.
The high standard of quality of eterna shirts begins with the fabric itself: the careful selection of the cotton. Only exclusively fine quality cottons from premier cotton-growing regions are used for eterna EXCELLENT.
http://www.eterna.de |